The talented team of photographers and stylists have amassed some 27,000 Instagram followers - and a further 29,000 on Facebook - thanks to their bright and beautiful portraits of women in their vinoks.
Alexander Mihailovic, a Slavic literature professor, explained to Vogue: 'In both Ukraine and Russia, both spouses-to-be would wear crowns during the wedding ceremony, apparently continuing an ancient tradition from Byzantium.'He added: 'Ukraine has preserved the original Greek and Byzantine tradition of wedding head wreaths.
I can say that I am a lady of senses: I like to "feel" this life exactly by them.
Fulfilled with passion to live, love, exchange happy smiles and moments with my beloved. I love the romance in a relationships, I like to do a romantic surprises for my second half.
We need some tenderness.'And it seems the trend is spreading beyond Ukraine, with New York hairstylist Ilker Akyol using the vinok as inspiration for a range of floral crowns he created for a party hosted by luxury accessory designer Coach earlier this year.